The entertainment industry is often driven by profit, with the interests of artists and their creative integrity taking a backseat. However, The Jackson Agency is taking a different approach. This agency is committed to championing the interests of artists and athletes in a profit-driven industry.
At The Jackson Agency, empowering artists is at the core of our mission. The industry we once knew has changed. So we have to change. We’re still committed to championing passionate, dedicated, and lesser-known brands; however, we have to move differently.
Recently, private equity has revealed itself as the new power in the industry: TKO Holdings, Inc., which is Ari Emmanuel’s Endeavor, settled with one of its vertical holdings UFC for $335 million regarding profits owed to two classes of fighters seeking remedy. Sky Dance partnered with Red Bird Capital to create a merger with Paramount Global.
Small businesses and small brands are vital to what makes America, America. However, it is impossible to ignore the impact that equity groups have created in changing the landscape for us.
We’re going to continue to prioritize artists’ and athletes’ needs and provide them with the support and resources where we can to allow them to thrive. We’re going to continue to focus our efforts on serious artists and athletes who prioritize social justice and civil rights, do what we can to ensure that their voices are heard, talents nurtured, and visions brought to life.
Again, Corporate mergers have had a significant impact on the entertainment landscape. The Jackson Agency is taking a strong stance against the consolidation of corporate power, recognizing the negative effects it can have on artists and the creative process as a whole. We’re just the little guy, the home of dreamers and doers. We can’t dismantle the system, but we can continue to do what we do best – disrupt the system.